Taming the Mighty Migraine
Project Wrap Up & Proposal Submission
Report on the Migraine Market
The marketing proposal should contain the following sections.
- Title Page
- Table of Contents
- Executive Summary
- Report body
- Situation Analysis
- Category/Competitor Definition
- Category Analysis
- Holistic Primary Care and Competitive Analysis
- Customer Analysis
- Planning Assumptions
- Category and product sales forecasts
- Objectives
- Product/brand strategy
- Short and long term strategies
- Competition
- Product/service features
- Core strategy
- Supporting marketing program
- Financial documents
- Monitors and controls
- Contingency plans
- Situation Analysis
- Citations
Include charts or graphs in body of document. Make sure all pages in the body are numbered. If needed include an Appendix for larger graphics and other important materials such as a survey, tabulations, etc.
All project files and copy of the PowerPoint presentations should be written to a storage device of some kind (e.g., floppy disk, CD, DVD) and mailed to the instructor.
Advise to Margaret
The following items should be addressed the report to Dr. McNeil and summarized in the PowerPoint presentation.
- Environment analysis of the German anti-psychotic drug market
- Macroeconomic outlook for the pharmaceutical industry in Germany
- Project manager opportunities in Germany
Videotape the presentation and send the video, an electronic copy of the PowerPoint presentation and your final report to the instructor by no later than midnight Wednesday.
If you do not have access to video equipment, please make arrangements with the instructor to give the presentation in person.