Taming the Mighty Migraine
The Process
Now that you have a general understanding of the health issues associated with migraines and the client’s corporate culture, it is time to start developing a strategy. To accomplish this objective, your team will investigate the global marketplace and prepare material for the client presentation. The strategy will be developed in four phases:
Each week one of the phases will be presented and discussed in the Discussion area of the online classroom. The weekly discussions are also a time to ask questions if you don’t understand something.
At each phase of the Process:
- Your team is expected to present their findings, observations, and next steps. Charts, graphs, pictures, and a PowerPoint presentation summarizing your information will be created and posted to the discussion forum for review and comment.
- Other groups and the instructor may add additional information or ask questions regarding the materials your team presents.
At the end of the fourth week each team will submit a formal report to the instructor detailing their findings, observations, and tactics.
Throughout the five week course your team will also be developing an environmental analysis for the German anti-psychotic drug market. Though there are no specific steps defined during each phase, your team is expected to develop a comprehensive analysis, present findings, and submit a formal report at the end of the fifth week. You are strongly encouraged to work on these deliverables throughout the course.
Each team will use the Internet, text, journals, and interviews to gather information about the U.S. market for anti-migraine medications and the German market for anti-psychotic medications. To facilitate the team process, it is recommended that each team select a Team Leader whose job it will be to keep the project on track, coordinate the division of responsibilities, set timelines, etc. Each group should also select a Recorder to record each site visited and each article or other supporting material gathered. If you select information from a site/article to use in the proposal, please properly annotate the source within the proposal for future reference. (Remember this is a client presentation and all resources may be called into question.) Everyone in the group should take notes about the information found and be prepared to address questions and concerns posed during course discussions.