Project Guidelines

• The information provided in a marketing proposal should be based on research collected AND NOT on one’s own perceptions, guesstimates or other unsupported statements. The only exception to this may be within the SWOT analysis; however, even most of this should be supported with some evidence.
• If you are unable to find certain information you should make this known so the person reading the report would know of this potential limitation of the market study. Obviously you need to collect good research so you do not end up having too many of these statements.
• It is generally a good idea to define important terms and concepts when you first introduce them.  This will benefit those reading the report who may not possess knowledge in this area. Alternatively, you can create a glossary or definition section in the appendix area of the report. 
• Make note of any limitations of secondary research (research you obtained from other sources) that you used. Unless there are very significant limitations you can generally include this as an endnote.
• Remember to reference all resources utilizing MLA format (off site) .

introduction | task | resources | process | wrap up | guidelines | evaluation

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