Taming the Mighty Migraine

Evaluation

Please note that your grade will be the result of your performance in the following areas.

• Weekly team/client presentations: Environmental analysis, segmentation and targeting, strategy and positioning, and marketing tactics (30%).  View assessment criteria details.
• Expresses an understanding of the competitive nature of the pharmaceutical environment
• Understands and clearly states the position of the company being studies
• Clarity and organization of the presentations
• Use of appropriate visual aids
• Anti-migraine medication report (30%). View assessment criteria details.
  • Expresses an understanding of the global anti-migraine market
  • Clearly states research findings and observations
  • Address all defined report sections
  • Writing, clarity, and organization
  • All sources of information properly cited
• Report on German anti-psychotic drug market (15%). View assessment criteria details.
• Expresses an understanding of the German anti-psychotic market
• Clearly states research findings and projections
• Makes an informed recommendation to Dr. McNeill
• Writing, clarity, and organization
• All sources of information properly cited
• Presentation to Dr. McNeil (15%). View assessment criteria details.
• Understands and clearly states the current German environmental variables.
• Give clear and concise advice to Dr. McNeil regarding Margaret’s career options.
• Clarity and organization of the presentations
• Use of appropriate visual aids
• Peer assessment (10%). View and/or print peer assessment form.
• This form is used to rate the degree to which each member of your team fulfilled his/her responsibilities in completing the team assignments.
• Each of you should complete a form for each member of your team.
• Send the completed forms to the Instructor the last night of the course.